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HERNANDEZ MARTI is a law firm specialising in the areas of intellectual property, advertising, unfair competition, and laws in the information society. HERNANDEZ MARTI offers top-notch legal services as we boost a team of capable individuals who are fluent in a number of languages, including Spanish, English, and German, and highly-qualified to handle any legal cases both domestically and abroad. Furthermore, we also have an extensive network of collaborators which allows us to provide quality services in the countries of your choice.

Areas of SpecializationThe Firm



News & Publications

Genuine use of a trademark through second-hand sales and authenticity certification: the Ferrari TESTAROSSA case

Ferrari SpA owned the international trademark  TESTAROSSA in the European Union for class 12 in relation to vehicles and their accessories. However, the trademark was revoked in its entirety due to…


Persimon and the Limits of Distinctiveness: Recent Jurisprudence During Kaki Season

In 2017, the company Fresh Direct Spain S.L. launched an advertising campaign in Valencia to promote its khakis under the trademark KAKIESTRELLA (figurative).


I (love) – lack of distinctiveness – position marks

In May 2022, an EUTM application was filed regarding a position mark consisting of the letter “I” followed by the illustration of a red heart, located on the left side of a piece of clothing. The…


NEWS & PUBLICATIONS